WASHINGTON, D.C. -- Facebook has consistently been most popular with younger adults aged 18 to 29, but the percentage of this group who use it -- currently 72% -- has not changed significantly since Gallup last measured it in 2011. Meanwhile, each older age group has shown significant growth in Facebook use since that time.
The greatest increase in Facebook use from 2011 to 2018 has been among adults aged 50 to 64. This group's rate of use has grown from about a third in 2011 to more than half today. Retirement-age adults have nearly doubled their rate of use.
Use of the social media platform has increased less among adults aged 30 to 49, by nine percentage points, to the current 65%.
Young adults are still the age group most likely to be on Facebook, but the gaps have narrowed considerably since 2011, with 30- to 49-year-olds reporting nearly as much use as those under age 30.